Viacom International Media Networks

Building one of the busiest press hubs in the entertainment sector

Viacom, global media company and international host of some of the world’s most famous entertainment channels, receives a large number of requests for press information. They needed a site that journalists and external press representatives could use to access press releases and artwork with ease.


This project focussed on press in the UK and Ireland and incorporated three brands: Nickelodeon, Comedy Central and MTV. There had to be one core functionality and a site template for all three, but each section needed to clearly represent the channel's identity, as well as have individual content. This would also ensure that the user experience was the same for each site and, subsequently, the same for each Viacom press user.


We built one site, using Drupal, with a section for each of the three channels. MTV, Comedy Central and Nickelodeon were all individually personalised to suit their theming and branding using a multi-layer of sub themes, resulting in a very visually appealing three-piece press suite. As there would be an ever-growing number of files on the site, we implemented advanced search abilities, filter options and featured content that would keep things simple for users. As much as we’d love them to see every single page of the site, we couldn’t make them trail around it for no reason!